It conducts deep research before entering any new market. The brand has used strategic planning for its expansion. This encouraged Nutella to expand itself in more countries. The children from various countries began to cherish this delicious spread. This first advertising campaign by Nutella took over the hearts of Italy.Īfter Italy, Nutella became super popular in France and Germany. It appeared on a television program, Carosello. In 1967, Nutella made its Italian television debut. Then it started its expansion over other markets. In 1965, one year later of its launch, it took over the German market. In the following years, Nutella began its journey on becoming a global brand. The Global Expansion of Nutella Global Expansion of Nutella Since then, this sweet and savoury jar of spread has become a go-to choice for breakfast. This was the year (1964) when our beloved Nutella came into existence. So, to keep it different, he changed the colour of the letter ‘N’.
There was another brand that used the name Nutella. Ferrero had to keep the letter N in black due to trademark issues. The letter ‘N’ in the logo is in black and the rest of the letters are in the colour red. The first ‘nut’ from ‘hazelnut’ and ‘Ella’, a suffix of positivity. The names came into existence by combining two words. Pietro’s son gave a lot of thought and decided to name it ‘Nutella’. This was the first time that a jar mixed with rich cocoa and hazelnuts got made. He wanted to make certain improvements to ensure the finest quality of the spread. In the year 1964, Pietro’s son, Michele tried to modify his father’s recipe. The Birth of Nutella Michele Ferrero - Founder of Nutella The resulting product made was then called ‘Supercrema Gianduja’. He spent days making certain changes to make it creamier like a spread. A creamier texture would help it to spread easily on the bread. Pietro then had an idea to make these blocks creamier in texture. This made these blocks quite popular among the locals.
The children began to love the chocolate flavour. The mothers would make sandwiches with these chocolate slices. These blocks were first cut into slices and then used between slices of bread. He then made blocks of this paste and started selling. So, he created a paste mixed with loads of hazelnuts and some chocolate. He noticed this shortage and decided to do something about it. In Italy, in the year 1946, there was a chef named Pietro Ferrero. During that time, markets faced a shortage of cocoa. Its history can be traced back to the time of World War II. The history of Nutella is quite older than we could think of. The Supply Expansion Problem and Solution of NutellaįAQs Origin of Nutella - Back to World War II Indeed, it is a tried, tested, and lovable brand. Nutella has been with us for many decades now. This simple yet unique combination makes the spread the ultimate love of everyone. The spread is a specialized mix of hazelnut and chocolate. Nutella is a part of chocolate lovers’ favourite company Ferrero. Whether you want a spread for your bread or something sweet to eat, Nutella is probably the first name to pop up in the head. Nutella gives a tough competition to people’s love towards chocolates. After chocolates, there is another thing that makes us drool. Chocolates are something that we all love.
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